The novelty of the digital space has worn off, and it is no longer the case that to simply have an online presence is enough to generate revenue.
We now understand that success online depends not only on the quality of the product or service, but on the ability to substantiate and communicate that quality in a manner such that the algorithm prefers to leverage your message to relevant audiences.
Since attention is the principle optimization metric, i.e. the engines and networks want as much of each users time as possible, substance and quality in content is the foundation to a truly modern approach to marketing. Thus, substantive, timely and well-crafted content is paramount. This level of content is truly rare, because it involves a deep insight into the intent of the business itself, and so most agencies can only offer a band-aid approach. Unfortunately, solitary ad campaigns or website redesigns, however well intentioned, will fail if they are implemented without addressing the underlying gaps in the scope of a brand’s digital communication.
We now understand that success online depends not only on the quality of the product or service, but on the ability to substantiate and communicate that quality in a manner such that the algorithm prefers to leverage your message to relevant audiences.
Since attention is the principle optimization metric, i.e. the engines and networks want as much of each users time as possible, substance and quality in content is the foundation to a truly modern approach to marketing. Thus, substantive, timely and well-crafted content is paramount. This level of content is truly rare, because it involves a deep insight into the intent of the business itself, and so most agencies can only offer a band-aid approach. Unfortunately, solitary ad campaigns or website redesigns, however well intentioned, will fail if they are implemented without addressing the underlying gaps in the scope of a brand’s digital communication.
The key to revenue is winning the algorithm. The only way to win the algorithm is to take the long-view, and reinforce every necessary piece of marketing and advertising, not just a small part.
We believe this is the New Paradigm, and we’re committed to delivering this necessary level of intention to every client we take on.
We believe this is the New Paradigm, and we’re committed to delivering this necessary level of intention to every client we take on.